Presentation Series 5 - Deferring Ques-

untappedA

available but not used

developing marketN

markets that are in growth

mature marketsN

developed market

marketing messageN

the information of the sale of a product

tackleV

deal with something that is difficult

white collarN

a person that works in an office

Q and AN

question and answer

consumerismN

the increasing consumption of goods; a movement that emphasizes quality and consumer awareness

bottom of pyramidN

those people who earn around $1USD/day, the majority of the world’s people belong to this consumer segment

promoteV

to encourage, to advertise something

out of reachA

something that cannot be obtained

walletfriendlyA

an inexpensive product; anything that saves you money