Presentation Series 4 - Discussing the

cuttingedgeA

the newest and most advanced

catchN

hidden problem that makes something complicated

aimV

to direct (something) at a particular goal

differentiateV

to make different in some way

highlightV

to make or try to make people notice

enviableA

causing envy ; very desirable

foremostA

most important

highendA

at the top level of consumer purchases, aimed at luxury and highquality markets

outsourceV

to send a job somewhere else, often overseas

hotlineN

a phone number people can call to get help any time of day

mottoN

an expression that is the guiding principle of a person or organization

trademarkN

something (symbol, logo,phrase, etc.) that distinguishes one company’s product from its competitors