EP 0010The Office
Driving Sales
All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger?
Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?
Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?
Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!
What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.
Do we have any ideas yet?
Yes Mr. Swan, we were kind of considering a twofor-one offer to get more competitive.
A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.
核心词汇
concrete solutionsphrase
a real or specific solution to a problem
drive salesPreposition
increase sales
in the marketphrase
in the industry
to match theprinciple
be the as good as or
competitorsverb, infinitive
better than others companies in the same industry
will never flyphrase
will not work, will not be approved
promotionphrase
something done to make people aware of a product
be here any minutephrase
will arrive very soon
to considerprinciple verb, infinitive
thinking about
brilliantAdjective
excellent
拓展词汇
competitiveAdjective
as good as or better than others of the same type
win salesphrase
make sales sucessfully
sales strategyphrase
plans for a company’s sales activities
sales cyclephrase
the process a customer goes though when deciding to buy a product
to outsellprinciple verb, infinitive
to sell more than others
customer loyaltyphrase
when a customer buys the same brand over and over